TWO NEW SPAR EXPRESS STORES OPEN IN THE UAE

TWO NEW SPAR EXPRESS STORES OPEN IN THE UAE

Two new SPAR Express stores have opened in the United Arab Emirates on the same day last 2nd November 2018, demonstrating great development in a region identified by SPAR International as having strong growth potential. The first store is 238sqm in size and is situated at the Family Properties Tower, Al Nasr Street, Abu Dhabi. This is a express store, offering a comprehensive choice of products from a bakery, fish counter, Food-to-Go section. SPAR Family Express also offers a good range of non-food products and fresh items. The customer profile is mainly made up of mix expats – predominantly average to high-income nationalities. The SPAR Partner in the UAE is the Abu Dhabi Co-operative Society (ADCOOPS). In the build-up to the store opening, a number of special offers were advertised and distributed in the vicinity of the store. This much-awaited opening atmosphere was reflected in good store sales and very happy shoppers residing at Family Properties and nearby residences eagerly awaited the store opening since its announcement. The second new SPAR Express store in the UAE opened on the same day, afternoon at Al Jowahara Tower, Al Firdous Street, Abu Dhabi; A mix of residential and commercial area which also includes a large community of expats working in the city. This store has a selling area of 540sqm and includes not only a good variety of fresh items but also offers good choices in the bakery and fish sections. As always, the store opened in the area to support consumers within the vicinity, ensuring their supermarket needs could be met close to home. A strong opening campaign was developed including leaflets which were directly distributed to consumers in the area. Customer feedback has been very positive especially from residents of Al Jowahara Tower, for them it’s a grocery shopping convenience at its best. “The opening at the same day of these 2 – quality, convenient format stores, is a testament to the value of what SPAR is providing to modern retail brands and the relevance of the platform we provide to the next frontier of retail.” said Abu Dhabi Coop COO, Bejoy Thomas Pulickel, who attended the opening. Operation Manager Mr. Olivier Taisne, Deputy Operation Managers Mr. Ali Mustafa Omar and Mr. Abdulla Eid Jassem, and the branch management team, were also in attendance at the opening ceremony. SPAR International supported SPAR UAE with the development of this new stores, ensuring that best international practice was achieved in terms of store design and layout, as well as branding and communication. SPAR Express suits the busy life of the city. It has a variety of products with target consumer in mind, offering customers a convenient shopping experience with competitive prices. SPAR International views the Middle East as a region with considerable development potential for the brand. It is SPAR International’s aim to strengthen SPAR’s presence in the region, with a view to having over 50 stores open in he Middle East by 2018, making it one of the region’s top retail chains.

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