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Our Purpose and Values


To be the preferred retailer within the community.


We are committed to providing a compelling shopping experience by answering customer expectations with an innovative mindset.


Each member of the Abu Dhabi Cooperative Society family, including our management, employees, customers, partners, and all our stakeholders, believe in the following values:


Trust is the basis of our success – We commit to being honest, fair, ethical, and compliant in all company activities and relationships.


Innovation is at the core of our operations – We strive for continuous improvement through adopting the latest technology and the most effective new business practices.


Passion drives us to achieve our maximum potential – We aim to inspire passion in our workforce through instilling a common purpose, common values, and by being a responsible employer.


We move fast – We respond to customer needs and changes in the retail market quickly so that our customers can always reap the benefits of change.


We foster a culture of care and togetherness – We embrace diversity at all levels and value our customers, partners, and employees without any bias.